Why is an email double opt-in a good idea?

When it comes to Squeeze Pages, a common question that pops up is asking when should you use a double opt-in v.s. a single opt-in. So let’s start off with explaining the difference between the two.   Single Opt-in Also called an Unconfirmed opt-in. This is where someone enters their name and email details into

How to set up Lead Magnets – with MailChimp

This short video shows you how to deliver your free lead magnet or ethical bribe eBook (or similar) when you’re using the Squeeze Page Toolkit. Rather than using the toolkit to host your lead magnet, you use MailChimp to deliver the file for you. That means that you’ll only get valid email addresses joining your