November 2014 – Squeeze Page of the Month Winner – Mark Southerton

At Squeeze Page Toolkit HQ, we’ve introduced a new programme whereby we’re going to choose 1 person every month who’s doing something impressive with their squeeze pages or landing pages.

These awards are for business owners who have used the toolkit to create a page that has generated an impressive volume of sales, created impressive database growth or simply created a really interesting business opportunity as a result of creating their squeeze page. Hopefully, this will give you some ideas too!

Mark Southerton with Dan Harrison

Well, for our very first ever award for November 2014, we are seriously pleased to give the award to Mr Mark Southerton of Xanadu Technolgy! Mark runs an a IT cloud-based solutions business. For one of Mark’s services, he used the Squeeze Page Toolkit to create a collection of 5 landing pages into what’s essentially a ‘microsite’.

A ‘microsite’ just means a very small website with a handful of web pages. The content of the website is specifically targeted to just one thing. In Mark’s case, it relates specifically to one of his cloud services, namely his Business Cloud Backup service.

Mark’s Cloud-Based backup service has produced over £25,000 of business (yep, 5 figures) over the first year from the customers he attracted using his squeeze page. That’s because his backup services have a minimum 12 month contract, effectively giving him a residual income.

Mark used Google Adwords and sending an email to his existing list of IT customers to get the visitors to his landing page. From the leads that the pages generated, he had approximately an impressive 45% conversion rate from lead to customer.

By using multiple pages in the toolkit, and the Menu Tool, he was able to link each landing page to each other, thereby creating the microsite site. (So from any page, you can get to another page within the microsite). Out of the 5 pages in the microsite, 3 of them have lead-generating contact forms.

The 3 forms are identical, and are basically a callback request form. When talking to Mark, he said:

“…driving visitors to my existing brochure-style website was getting me nowhere. That’s why I created a dedicated microsite for the backup service”.

“I started out by testing out a landing page per product that we sell. I did this to see which products were generating the best leads. When I found out what worked, I just focused on that product.”

“Testing out your ideas with the toolkit is just so easy. My investment in the toolkit paid for itself the first time that I used it…”

So congrats to Mark on being the first person to win our Page Of The Month Award! Well done Mark!